Mr.Grill presents a new advertising campaign: "The Same Hot Dogs!"
Under the slogan "The Same Hot Dogs!" the new campaign highlights the brand's values: accessibility, quality, and constant presence in the lives of Ukrainians.
To create the commercial, the brand, guided by previous successful experience, enlisted the team of "Esse Production House," which, under the direction of Slava Melnyk, brought the creative idea to life in 18 hours of filming, filled with dynamism and conveying the frantic rhythm of a big city. More than 100 people worked on the new story from Mr.Grill. The best equipment, cutting-edge technologies, 3D elements, and artificial intelligence were used during the filming and editing to achieve an impressive result.
"We know that Mr.Grill hot dogs have become an integral part of everyday life for Ukrainians," says Vitaliy Voytovych, founder and CEO of Premier FOOD Group and the Mr.Grill brand. "They are convenient, tasty, and affordable, so they are chosen by both adults and children."
The new advertising campaign aims to remind that Mr.Grill is always nearby, ready to offer a quick, delicious, and satisfying snack. It will cover the entire Ukrainian media space, including TV commercials, radio ads, social media, digital channels, and outdoor advertising. Additionally, Mr.Grill plans to hold a series of special events and activities.
"You may ask, why are we filming? Firstly, we believe in our country, we believe in our future, and our Victory!" adds Vitaliy Voytovych.
Mr.Grill is a well-known Ukrainian hot dog brand made from real meat, which introduced the culture of hot dog consumption in Ukraine 16 years ago. It collaborates with over 11,000 partners across Ukraine, and its export geography covers more than 10 countries. In 2024, Mr.Grill plans to continue developing quality Ukrainian street food and providing delightful experiences for hot dog enthusiasts.
